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New York Daily News: With revolutionary plant-based eggs, San Francisco-based company launches ‘Brunch In A Box’ campaign

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As far-fetched as it sounds, the pourable Just Egg cooks and tastes like chicken eggs, but is entirely made from plants, with mung bean as the primary source and turmeric added for color. The company’s production uses 98 percent less water, emits 93 percent less CO2, and uses 86 percent less land than conventional animal sources.

New York Daily News